Search Engine Optimization or SEO is the process of making a website more visible on the search engine result pages (SERPs). This process includes some technical steps that aim to make it easier for search engines to rank a website higher than others.
Websites strive to get to the first pages of search engine results since that is where more clicks are recorded, translating to more traffic to the site.
Search engine optimization targets different kinds of searches. These include local search, video search, academic search, news search and image search among others.
How SEO Can Help a Local Business
SEO can be extremely useful to a local business due to the reasons below:1. Relevant Traffic
At the end of the day, every business wants to get relevant, targeted traffic. SEO is great for delivering targeted traffic since if the right keywords are used, search engines will deliver searchers to your site.
2. Increased Sales
Relevant traffic will definitely increase sales. For example, if a company selling dog food ranks for the keyword "buy dog food", there will be increased chances that search engines will deliver people who want to buy dog food to the site. If the content is good enough to convince them, the sales will definitely increase.
3. Consistent Traffic
There are some methods which can turbocharge the traffic of a website but for only a short time. If you use the right SEO methods, your site can get daily consistent traffic from search engines.
4. Credibility
A local business will gain a lot of credibility if it ranks in search engines with most of keywords in its niche. Visitors who have a great perception of a business can more likely become repeat customers.
5. Increased Searchers
The number of local customers using search engine and online directories to search for local businesses has been on the rise over the years. This means that you will not only get consistent traffic, but there are also high chances that you are going to keep getting more and more visitors.
6. High Conversion Rates
No matter how many visitors your business has, you will not make much money if you have a low conversion rate.
According to research, local SEO has higher conversion rates when compared to other common advertising methods. This means that you will have higher chances of converting leads to customers.
7. Reach Mobile Internet Users
Currently, people are increasingly browsing the web on their mobile phones. They are using their phone browsers and mobile apps to find local businesses. With local SEO, both mobile and PC internet access are covered.
8. High Return on Investment
Search traffic is great since it brings in people who are looking for you are selling. This is as opposed to television or newspaper ads where the advertisements are visible to all; those who want to see them and those who don't.
9. You Stand a Chance of Getting Reviewed
A high credibility site has higher chances of getting reviewed by owners of websites and blogs. Since most customers trust online reviews, you will get more customers from positive reviews about your site.
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